CASE STUDY: A CONSUMER GOODS COMPANY

PROBLEM STATEMENT

A tobacco company wanted to adopt new technologies and create new products to cater to its existing customers. To gather more data on its requirements, it hired a few service firms and consultants and sought their inputs. Unfortunately, the results weren’t quite what they expected. The report didn’t include many technologies, and there were no numbers to back the conclusive statements. Finally, the data didn’t have any relevant technologies from other industries that could be implemented to create valuable products for its customers.

NEXT STEPS

While reflecting on how to address its concerns, the leadership in the innovation team learned about the multiple products Relecura offered to address patent and innovation concerns. After exploring the company’s IP functionalities, they decided that the best way to resolve the issue was to use the semantic relationships found on the Relecura platform to find relevant technologies both from within and outside the industry. 

RESULTS

Interestingly, the search revealed a host of technologies within the industry and from other industries that could be used to manufacture the company’s newer products. The list of technologies helped the company create a more extensive technology roadmap. In the end, the Relecura platform was able to collect the full stack of technologies that could be explored for further developments or adopted for product development. 

WHY RELECURA?

Relecura has a range of products and services that have been created after deliberating on the issues companies are likely to face when dealing with the IP and technology space. This organization needed technologies in the tobacco and other industries to create valuable products for its customers that could be tracked for further developments or adopted when required. And the semantic relationships found on the Relecura platform was able to address the need and fetch the relevant information. This data would prove useful to the organization in the short and long run.

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Relecura’s forte is its flexibility and adaptability to address specific problems and close-fitting solutions. The basic problem is that innovators are often not able to identify the industrial and commercial significance of their innovation as due diligence takes long days of analyses, necessitating a deviation from their regular and familiar activities. And it is a tedious iteration process. The latest custom AI capabilities help you assess the commercial value of innovation and technical due diligence can be automated to yield meaningful and immediate results. The repetitive tasks could be automated, and your time and energy could be devoted to strategic missions.

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Management of large Innovation data is costly and labor intensive. Relecura offers AI-powered classification tools for categorizing and organizing data automatically and instantly. Automated Categorization against suitably chosen training documents keeps your innovation portfolio updated and lucidly classified, amenable to instant analyses.

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Relecura offers fully automated custom AI solutions to track and explore developments in different technology areas. You can stay updated on the latest developments in different companies and technologies of your interest, which facilitates intelligent decision-making.

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Competitive intelligence is a prerequisite for strategic decision making. Relecura provides tools to track the innovation and publication dynamics of your competitors, based on which you can prioritize your innovation initiatives and thus hone up your competitive edge.

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Relecura uses white space analysis within its product platform known as the TechTracker, an AI-powered tool that provides insights on various technological trends and offers a peep into your competitor’s patent arsenal. Additionally, it helps you keep track of emerging organizations and technologies to help you manage your budgets and investments, optimally.

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“Relecura helps us remain innovative by allowing us to see where the competition is playing through the landscaping tools. It lets us see where there are new opportunities and helps us focus in on those areas in an intelligent way.”

 

Alex M.,
IP Manager, a Multinational Technology Corporation, US

“Relecura helps us ride the crest of innovation wave keeping a competitive edge.” It helps us identify the white spaces and where the opportunities are.”

John N,
Director of IP at a Global Data Storage & Semiconductor Company, US

‘Our policy decisions regarding the focus areas of research and investment are being taken based on the insights offered by the custom AI tool, TechTracker, which offers a clear picture about the emerging technologies, companies, and the white spaces on the technology landscape of the key players. This helps us optimize resource utilization and maximize returns,’

Subu N.,
Innovation Manager at an Indian Conglomerate, India

‘The Classifier tool, introduced by Relecura, is indeed useful in managing and updating large datasets. After having subscribed to that AI-powered tool, in-house big data management and analyses have become easier and hassle-free.”

Fabian L.,
R&D, a Global Semiconductor Company, US

“Relecura platform is fueled by the latest technologies, and the tools that the platform hosts make our in-house innovation management smooth and accurate, in addition to being synchronized with the global technology frontline.”

Viktor P.,
Innovation Strategy at a Global Consumer Product Company, South Korea
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